ABOUT
ABOUT
ABOUT
SHEEN
SHEEN
SHEEN
NURTURING CREATIVITY, SHAPING FASHION
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Bridging Creativity with Strategy for a Thriving Fashion Future
Bridging Creativity with Strategy for a Thriving Fashion Future
ABOUT SHEEN
ABOUT SHEEN
ABOUT SHEEN
THE SHEEN CONCEPT is a bespoke fashion consultancy dedicated to supporting
both emerging and evolving brands in
KSA and the Middle East. We also specialize in aiding international brands looking to establish a strong presence in the region.
THE SHEEN CONCEPT is a bespoke fashion consultancy dedicated to supporting
both emerging and evolving brands in KSA and the Middle East. We also specialize in aiding international brands looking to establish a strong presence in the region.
THE SHEEN CONCEPT is a bespoke fashion consultancy dedicated to supporting
both emerging and evolving brands in
KSA and the Middle East. We also specialize in aiding international brands looking to establish a strong presence in the region.
For emerging designers, we provide expert guidance in defining brand identity, strategic development, and establishing operational frameworks—turning creative vision into sustainable business growth. For evolving regional and international brands, we craft tailored market entry strategies that respect local culture and business practices, ensuring a smooth and authentic integration into the regional luxury landscape.
Grounded in industry expertise and driven by a forward-thinking approach, we bridge creative vision with strategic precision—empowering brands to not only enter competitive markets, but to lead and redefine them.
For emerging designers, we provide expert guidance in defining brand identity, strategic development, and establishing operational frameworks—turning creative vision into sustainable business growth. For evolving regional and international brands, we craft tailored market entry strategies that respect local culture and business practices, ensuring a smooth and authentic integration into the regional luxury landscape.
Grounded in industry expertise and driven by a forward-thinking approach, we bridge creative vision with strategic precision—empowering brands to not only enter competitive markets, but to lead and redefine them.
For emerging designers, we provide expert guidance in defining brand identity, strategic development, and establishing operational frameworks—turning creative vision into sustainable business growth. For evolving regional and international brands, we craft tailored market entry strategies that respect local culture and business practices, ensuring a smooth and authentic integration into the regional luxury landscape.
Grounded in industry expertise and driven by a forward-thinking approach, we bridge creative vision with strategic precision—empowering brands to not only enter competitive markets, but to lead and redefine them.
THE SHEEN CONCEPT
The SHEEN CONCEPT derives its name from the Arabic letter "Sheen" (ش) — the first letter of the word Sharq (شرق), meaning "East," as well as the first letter of our founder's name, Shaza.
The SHEEN CONCEPT derives its name from the Arabic letter "Sheen" (ش) — the first letter of the word Sharq (شرق), meaning "East," as well as the first letter of our founder's name, Shaza.
The SHEEN CONCEPT derives its name from the Arabic letter "Sheen" (ش) — the first letter of the word Sharq (شرق), meaning "East," as well as the first letter of our founder's name, Shaza.
This symbolic connection reflects our strong ties to the region and our dedication to bridge creativity, culture and heritage with thoughtful strategy. Empowering brands to establish a meaningful and lasting presence in the Middle East.
This symbolic connection reflects our strong ties to the region and our dedication to bridge creativity, culture and heritage with thoughtful strategy. Empowering brands to establish a meaningful and lasting presence in the Middle East.
This symbolic connection reflects our strong ties to the region and our dedication to bridge creativity, culture and heritage with thoughtful strategy. Empowering brands to establish a meaningful and lasting presence in the Middle East.
OUR FOUNDER
Meet Shaza Mahmoud , The Visionary Behind The Sheen Concept
Meet Shaza Mahmoud , The Visionary Behind The Sheen Concept
Meet Shaza Mahmoud , The Visionary Behind The Sheen Concept
With over two decades of experience in the Luxury Fashion Industry, Shaza Mahmoud has held leadership roles in both wholesale and retail for globally renowned brands such as Giorgio Armani, Gucci, and Christian Louboutin. Her extensive career has also included collaborations with leading regional powerhouses like Al Rubaiyat, Al Tayer, Al Shaya, and Chalhoub.
Fueled by her passion for nurturing emerging talent, Shaza founded THE SHEEN CONCEPT to share her wealth of expertise and empower young brands across Saudi Arabia and the Middle East. Her vision is to transform creative ambition into thriving, competitive businesses — bridging global insights with regional opportunities.
In addition to supporting local brands, Shaza also advises international fashion houses, guiding their entry into the Middle Eastern market with authenticity, cultural sensitivity, and lasting impact.
With over two decades of experience in the Luxury Fashion Industry, Shaza Mahmoud has held leadership roles in both wholesale and retail for globally renowned brands such as Giorgio Armani, Gucci, and Christian Louboutin. Her extensive career has also included collaborations with leading regional powerhouses like Al Rubaiyat, Al Tayer, Al Shaya, and Chalhoub.
Fueled by her passion for nurturing emerging talent, Shaza founded THE SHEEN CONCEPT to share her wealth of expertise and empower young brands across Saudi Arabia and the Middle East. Her vision is to transform creative ambition into thriving, competitive businesses — bridging global insights with regional opportunities.
In addition to supporting local brands, Shaza also advises international fashion houses, guiding their entry into the Middle Eastern market with authenticity, cultural sensitivity, and lasting impact.
With over two decades of experience in the Luxury Fashion Industry, Shaza Mahmoud has held leadership roles in both wholesale and retail for globally renowned brands such as Giorgio Armani, Gucci, and Christian Louboutin. Her extensive career has also included collaborations with leading regional powerhouses like Al Rubaiyat, Al Tayer, Al Shaya, and Chalhoub.
Fueled by her passion for nurturing emerging talent, Shaza founded THE SHEEN CONCEPT to share her wealth of expertise and empower young brands across Saudi Arabia and the Middle East. Her vision is to transform creative ambition into thriving, competitive businesses — bridging global insights with regional opportunities.
In addition to supporting local brands, Shaza also advises international fashion houses, guiding their entry into the Middle Eastern market with authenticity, cultural sensitivity, and lasting impact.
( BRANDS THAT SHAPED SHEEN )
( OUR GLOBAL EXPERIENCE )
North America
USA
