The Sheen Concept

Nurturing Creativity, Shaping Fashion
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Our services

Our offer

We understand that every brand has unique needs. That’s why we offer both individual services and bundled solutions.

Whether you require targeted support for a specific area or a comprehensive package covering multiple aspects of your business, our flexible approach ensures you receive exactly what you need to thrive.

The sheen pillars

Our services or ‘’The Sheen Pillars’’ provide a customisable framework to refine and elevate your business practices.

Whether you need support across all pillars, a few or just one, TSC is here to guide you every step of the way!

At The Sheen Concept, we are passionate about supporting local brands and helping them realise their full potential, whilst harnessing their unique vision and Brand DNA.

  • Develop tailored strategies for impactful market entry and penetration.
  • Conduct in-depth competitor and market analysis to help you navigate the landscape with confidence.
  • Leverage fashion data and key variables to shape your brand identity and positioning.

Crunching numbers, creating processes and setting Key Performance Indicators ( KPI’s ) are essential parts of running a successful fashion business—but they don’t have to take your focus away from creativity.

  • We build robust operational frameworks to streamline processes for efficiency and transparency.
  • You Gain a clear and actionable overview of your brand’s performance.
  • Stay focused on what you do best—your art!

A brand is only as strong as the team behind it. We work with your preferred Recruitment Agency and assist with the candidate selection process.

  • Filter and select skilled professionals for both Back-Office and Retail Teams.
  • Design seamless onboarding experiences to set your team up for success.
  • Ensure your workforce is equipped to drive growth and enhance your brand experience.

At The Sheen Concept, we understand that expanding into a physical store is a significant milestone for your brand.

  • We identify prime retail locations that align with your brand’s DNA and goals.
  • Collaborate with architects and planners to design a store that reflects your vision.
  • Oversee the entire store opening process to ensure a seamless launch.

The Sheen Concept offers strategic marketing, PR, and event solutions tailored to elevate your brand’s presence in the fashion industry. Ensuring every initiative aligns with your brand identity and drives meaningful customer connections.

  • Craft bespoke marketing strategies that resonate with your target audience.
  • Develop impactful PR campaigns to build and strengthen your brand’s reputation.
  • Organize memorable events to showcase collections, milestones, and brand storytelling.
  • Support product launches, press events, and influencer collaborations to maximize reach and engagement.

Our business plans provide the structure and clarity needed to secure investments, launch initiatives, and achieve sustainable growth in this competitive yet rewarding environment.

  • Craft comprehensive business plans tailored to your brand’s unique vision and goals.
  • Develop financial projections and operational strategies to support sustainable growth.
  • Provide structure and clarity to secure investments and launch initiatives.

The right Product Mix is crucial to your brand’s success. At TSC we analyse product performance to uncover what resonates with customers.

  • Align collections with market demands to stay relevant and competitive.
  • Curate offerings that captivate audiences while driving growth and profitability.
  • Ensure your brand seizes every opportunity to thrive in a dynamic market.

Our personalised training and workshops are designed to elevate the skills of your team across all business units.

  • Support client-facing roles and operational teams behind the scenes.
  • Refine expertise to enhance performance and efficiency.
  • Foster meaningful interactions to strengthen customer engagement.
  • Ensure exceptional service delivery at every stage of the customer journey.

Our trusted tech team brings your vision to life.

  • Develop intuitive websites and user-friendly apps that align with your brand identity and business goals.
  • Enhance existing websites with strategic insights to optimize e-commerce performance.
  • Elevate the customer experience through improved functionality and design.
  • Ensure your digital platform aligns with your broader business objectives for long-term success.

For global brands looking to expand into the Middle East, The Sheen Concept offers expert advice on market entry.

  • Analyze regional market dynamics to identify opportunities and challenges.
  • Develop a practical and effective framework for a smooth market entry.
  • Help international businesses navigate cultural nuances and local regulations.
  • Establish a strong foothold in this thriving and competitive region.

Choose from the following bundles

Sheen Starter

Ideal For: Emerging brands laying the foundation for their business.

Sheen Growth

Aimed at growing brands looking to scale operations and strengthen their market position.

Sheen Premium

Caters to established or international brands aiming for regional dominance.